NEW SITE LAUNCH: Oregon's Choice Gourmet Albacore

Oregon's Choice Gourmet is a small family owned fishing business in Newport, Oregon, which pioneered a style of fishing "from my boat to your table" which sells custom-canned albacore tuna, salmon and other seafood products directly from a single fisherman. They have been doing this for specialty markets, health food stores and families across the county for over 20 years.

Herb Goblirsch, owner and captain of Oregon's Choice Gourmet, studied Japan's exacting standards for fish handling to produce the highest-quality sashimi-grade fish, the thinly sliced raw fish sold in sushi bars. Focusing on quality instead of quantity, their fishing methods are among the cleanest and most sustainable in the world. "I think that a good fisherman is not necessarily one who catches lots of fish, but one who takes good care of what he catches, and protects the resources of the sea for those to come." Their unique catch and handling methods produce a seafood product which is very low in mercury and part of a heart-healthy diet.

Up until now, OCG did not have an online presence. They needed something which allowed them to not only sell their product online, but also to educate the consumer about their conscientious fishing methods, and why their product is so healthy.

In response, CIS produced a state-of-the-art package including website design, a shopping cart, and backend database designed and programmed using the Open Source PHP scripting language and a MySQL relational database. All of their content is database driven and comes with a Content Management System designed to make changing and uploading new content very easy. Changes can be made using an editor similar to a miniature version of Microsoft Word. See example below:

In addition to their Content Management System, the OCG website also features an e-Newsletter system with opt-in permission marketing allowing them to keep in regular contact with their loyal nation-wide customers. The website also includes a Tell-A-Friend script, a contact page allowing customers to contact them with feedback, and the ability to post regular news releases to their site through their back-end content management system.

All these features combined will provid a very dynamic, interactive experience designed to build an online community with their customers, and encourage repeat visitation of their website.

Visit the site: www.oregonschoice.com